BA Capital is a specialized consumer-focused private equity firm. Our Limited Partners are value-driven investors with a global perspective and deep conviction in the future of consumption, including global and domestic Fund of Funds, family offices, strategic investors, internet giants, and listed companies.
Since inception in 2016, BA Capital has invested in leading consumer brands such as Pop Mart (9992.HK), Laopu Gold (6181.HK), Giant Biogene (2367.HK), Helen’s (9869.HK), Busy Ming Group, HEYTEA, Genki Forest, and Urban Revivo to create better experiences for consumers around the world.
Driving Consumer Growth is BA Capital’s core mission. We believe that realizing this mission starts with exceptional talent and a strong culture. Our team—comprising seasoned investors and professionals—begins with deep research and insight, grounded in value creation, to act as true partners to consumer entrepreneurs.
Precision over volume, less is more, contrarian investing and counter-cyclical focus——these principles define our investment philosophy. At BA Capital, we aspire not only to be an outstanding investment firm, but also to empower truly exceptional consumer companies to deliver a better life for consumers—by elevating the value of consumption.
We believe China’s consumer sector is still in its early innings of evolution. Our capital and resources will persistently flow to companies creating genuine user value — and to the founders whose courage and vision are building tomorrow’s consumer landscape.