Ecosystem
Watch Recap
The BA Ecosystem
The BA Ecosystem is made up of our LPs, portfolio companies, and strategic partners across industries. It’s a platform where ambitious ideas meet experience — designed to empower entrepreneurs through multidimensional collaboration, imagination, and bold creativity.
Highlights
Zhao Ding
Founder, Busy Ming Group
When we launched it in 2019, we spent 18 months perfecting a single store model — product mix, location, franchisee screening, shelf layout, merchandising — everything. Only after that model proved successful did we scale. A great single store is the foundation of a ten-thousand-store brand.
David He
Managing Partner, BA Capital
In a fast-changing world, the only constant in consumer markets is change. Within China’s massive market, we continue to find structural opportunities that we deeply believe in.
Hou Yang
Corporate Vice President, Microsoft · Chairman & CEO, Greater China
China’s retail and consumer sectors are incredibly digitized. Many companies adopted big data early, building vast reservoirs of insight. Going forward, intelligent retail will transform the industry at its core.
Zhao Ding
Founder, Busy Ming Group
When we launched it in 2019, we spent 18 months perfecting a single store model — product mix, location, franchisee screening, shelf layout, merchandising — everything. Only after that model proved successful did we scale. A great single store is the foundation of a ten-thousand-store brand.
Leo Li
Founder, UR
Fashion is the soul of apparel — and at its core, fashion is about creativity, art, and aesthetics. That’s where long-term brand value comes from.
Zhang Huijuan
CFO, Giant Biogene
The future of beauty will be personalized, precise, and sustainable. Every consumer has different skin, diets, and lifestyles. That’s why our R&D team has spent over 20 years developing safe, effective, and customized skincare — and we’re just getting started.
Kimi Ge
Founder, M Stand
In this space, nothing is 100% replicable — every brand must find its own path. The first challenge for a new brand or store? Get noticed. Build something distinct, capture attention, convert it into loyalty — and turn interest into brand equity.
Highlights
David He
Managing Partner, BA Capital
In a fast-changing world, the only constant in consumer markets is change. Within China’s massive market, we continue to find structural opportunities that we deeply believe in.
Leo Li
Founder, UR
Fashion is the soul of apparel — and at its core, fashion is about creativity, art, and aesthetics. That’s where long-term brand value comes from.
Zhao Ding
Founder, Busy Ming Group
When we launched it in 2019, we spent 18 months perfecting a single store model — product mix, location, franchisee screening, shelf layout, merchandising — everything. Only after that model proved successful did we scale. A great single store is the foundation of a ten-thousand-store brand.
Hou Yang
Corporate Vice President, Microsoft · Chairman & CEO, Greater China
China’s retail and consumer sectors are incredibly digitized. Many companies adopted big data early, building vast reservoirs of insight. Going forward, intelligent retail will transform the industry at its core.
Kimi Ge
Founder, M Stand
In this space, nothing is 100% replicable — every brand must find its own path. The first challenge for a new brand or store? Get noticed. Build something distinct, capture attention, convert it into loyalty — and turn interest into brand equity.
Zhang Huijuan
CFO, Giant Biogene
The future of beauty will be personalized, precise, and sustainable. Every consumer has different skin, diets, and lifestyles. That’s why our R&D team has spent over 20 years developing safe, effective, and customized skincare — and we’re just getting started.
Our Timeline
2023
2021
2019
