Team

A black ant may seem ordinary — small on its own — yet through unity it can build empires.

This spirit of collaboration and shared strength forms the foundation of the culture we aspire to create. When we founded BA Capital in 2016, we chose this name to embody a bold, collective ambition.

Before founding BA, we asked ourselves two questions: Would the consumer sector continue to generate companies we are excited to back? And is our passion for this sector both authentic and enduring?

The answer then — and now — is a resounding YES.

Entrepreneurship is a mountain climb. We see ourselves as the compass, the hiking stick, and the nutrients that fuel the ascent. We create value in consumption by empowering generations of Chinese entrepreneurs — not just funding their ventures, but believing in their dreams.