Driving Consumer Growth
To Be the Most Specialized Consumer Investment Firm
Founded in 2016, BA Capital is an investment firm dedicated to the consumer sector, with deep sector expertise and strong industry networks. Upholding the values of Focus, Excellence, and Independent Thinking, we have backed leading consumer companies including Pop Mart, Laopu Gold, Busy Ming Group, and Heytea.
Our Ecosystem
Our ecosystem brings together LPs, portfolio companies, and strategic partners. We’re united by a shared ambition — to build bold, imaginative ventures and offer founders actionable, multi-dimensional insights drawn from real experience.
Our belief
Consumption is how people engage with the world.
Portfolio Companies
We choose to partner with consumer companies and entrepreneurs who genuinely create value for society, empowering them with ecosystem support and strategic value-add. Since inception, we have always maintained a selective investment approach. We believe truly exceptional products, businesses, and founders are rare. We’re proud of every brand in the BA ecosystem.
Pop Mart
Laopu Gold
Giant Biogene
Helen’s
Busy Ming
HEYTEA
Chi Forest
UR
Jiang Xiaobai
Yuanji Food Group
Join BA Capital
At BA Capital, we embody the entrepreneurial spirit — it drives how we think, act, and invest. Our mission is to use deep expertise to unlock greater value in the consumer world. If you share our passion for the future of consumption, we’d love to meet you.
