Driving Consumer Growth
To be the premier consumer investment firm.
BA Capital is an investment firm dedicated to the consumer sector, with deep expertise and extensive industry resources. We uphold the values of Focus, Excellence, and Independence. Since inception in 2016, we have been a key investor in leading consumer brands including Pop Mart, Lao Pu Gold, Busy Ming Group, and Heytea.
Our Ecosystem
Our ecosystem brings together LPs, portfolio companies, and strategic partners. We’re united by a shared ambition — to build bold, imaginative ventures and offer founders actionable, multi-dimensional insights drawn from real experience.
Our belief
Consumption is how people engage with the world.
Portfolio Companies
At BA Capital, we continue to seek for and back China’s most visionary consumer founders. Since inception, BA has adopted a highly selective investment approach, consistently adhering to rigorous standards. We’re proud of every brand in the BA ecosystem — your creativity has made the world a little better, one day at a time.
Pop Mart
Laopu Gold
Giant Biogene
Helen’s
Busy Ming
HEYTEA
Genki Forest
UR
Jiang Xiaobai
Yuanji Food Group
Join BA Capital
At BA Capital, we embody the entrepreneurial spirit — it drives how we think, act, and invest. Our mission is to use deep expertise to unlock greater value in the consumer world. If you share our passion for the future of consumption, we’d love to meet you.
