Portfolio Companies

Brand Mission

Honest Bite is a leading domestic pet food brand under Shanghai Jianmo Biotechnology Co., Ltd., founded in October 2016. The company focuses on pet nutrition and health, guided by the brand philosophy of “honesty, transparency, and integrity.” Honest Bite is committed to providing high-quality pet food for pets, while helping pet owners make more informed and trustworthy choices.
In 2025, Honest Bite officially commenced operations at its in-house flagship manufacturing base, the “Qixian Super Factory,” built to global benchmark standards. In the same year, the company also established its Shanghai R&D laboratory, further strengthening its capabilities in product development, manufacturing, and quality assurance, and enhancing coordination across the production value chain.
Since the launch of its official online flagship store in April 2020, Honest Bite has achieved more than 200-fold growth. As of today, over 75 million units of its products are delivered annually to pet-owning households across China.