Portfolio Companies

Since its launch in 2015, Simple Love has expanded its portfolio to include sugar-free yogurt, functional yogurt, fruit purée yogurt, and a children’s line formulated with the unique “Father’s Love Formula.”

Simple Love is operated by Pucheng Dairy Group, founded in 2014 as a vertically integrated dairy company with operations spanning animal husbandry, R&D, production, and nationwide distribution. The company’s omni-channel strategy has secured strong online and offline presence. Simple Love ranks No.1 in chilled yogurt on leading e-commerce platforms, while Father’s Love Formula leads in the children's yogurt category.

Pucheng Dairy has established a vertically integrated “farm + factory” supply chain model. Its North China facility is currently the only factory in the world fully dedicated to producing additive-free chilled dairy products.