Portfolio Companies

Purelove (Pucheng Dairy Group Co., Ltd., hereinafter referred to as Pucheng Dairy) was founded in 2014 as a chilled dairy company integrating livestock farming, R&D, production, and sales.

To date, Pucheng Dairy has fully established its presence on major e-commerce platforms such as Tmall, JD.com, and Douyin, while its offline distribution network spans more than 340 cities across China and over 40,000 retail outlets. Centered on livestock farming and dairy processing, the company has developed an integrated “farm + factory” supply chain strategy. Its North China supply chain base covers an area of approximately 56,000 square meters with 17 automated production lines. The facility is among a limited number of specialized plants globally dedicated exclusively to additive-free chilled dairy production.