Portfolio Companies

The group practices a multi-brand strategy and owns a number of high-quality brands such as KKV, THE COLORIST, the global fashion retail X11 and the KK Pavilion, a collection store for imported goods.

The rise of Gen Z, has brought about a major transformation in the retail landscape. With a core customer base aged 14 to 35, KK Group adopts a dual approach of "aesthetics + technology" to provide a stylish and trend-forward shopping experience, aiming to fulfill this generation’s aspiration for a better lifestyle.

KK Group’s brands have established a presence in over 800 offline stores across 200+ major cities in all 31 provinces of China—including Beijing, Shanghai, Guangzhou, Shenzhen, Hangzhou, Chengdu, Suzhou, Tianjin, Wuhan, and Chongqing—as well as in 34 cities across Indonesia. These stores are located in prime commercial districts and leading shopping centers, with further expansion actively underway.