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M Stand, founded in 2017 under the plane trees of Shanghai, has since grown into one of China’s leading specialty coffee brands.
Brand Mission
Exploring the possibilities of coffee and lifestyle aesthetics.
Founded in 2017 out of a passion for specialty coffee culture and design aesthetics, the first M Stand café opened beneath the plane trees of Shanghai.
Starting from specialty coffee, M Stand blends classic café culture, contemporary coffee experiences, and design-driven aesthetics, embracing a “one store, one design” philosophy to create diverse and immersive spatial experiences.
Driven by a commitment to quality and continuous innovation, the company explores the intersection of coffee and lifestyle aesthetics. “M Stand” stands for “Mind Stand,” reflecting the brand’s belief in encouraging individuals to pursue their ideal selves.
#MStandMoreThanCoffee
As of 2025, M Stand has more than 610 directly operated stores.