Portfolio Companies

Softcare is a leading baby and feminine hygiene products company in emerging markets. Under its global strategy since 2009, Softcare has cemented its market leadership, ranking as Africa's top-selling baby diaper and sanitary pad brand for consecutive years by 2024.

As of late 2025, Softcare is the hygiene products manufacturer with the widest factory footprint in Africa, operating 9 local factories and 66 production lines. The company operates sales branches in over 10 countries, serving more than 2,800 clients and reaching 80% of the local population in these markets.

Softcare has localized and modernized its entire value chain—from production to distribution to branding, which makes it a valuable case study on how to build a truly multinational company.

On November 10, 2025, Softcare was officially listed on the Hong Kong Stock Exchange under the code 2698.HK.