Portfolio Companies

Softcare is a leading baby and feminine hygiene products company in emerging markets. Under its global strategy since 2009, Softcare has cemented its market leadership, ranking as Africa's top-selling baby diaper and sanitary pad brand for consecutive years by 2024.

As of April 2025, Softcare has become the hygiene products manufacturer with the widest factory footprint in Africa, with 51 production lines across eight countries. Its extensive sales network includes 18 branches across 12 countries, serving over 2,800 clients and reaching more than 80% of the local population in these markets.

Softcare has localized and modernized its entire value chain—from production to distribution to branding, which makes it a valuable case study on how to build a truly multinational company.

On November 10, 2025, Softcare was officially listed on the Hong Kong Stock Exchange under the ticker 2698.