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Established in 2006, URBAN REVIVO has been the go-to destination for fashion-conscious consumers around the world for over a decade.
UR

Brand Mission

Play Fashion.

URBAN REVIVO (UR), founded in 2006, is one of the earliest fashion brands in China to adopt a fast-fashion business model. After years of evolution and refinement, the brand repositioned itself in 2015 under a distinctive “fast luxury fashion” positioning.

Today, UR operates more than 400 stores across China, the United States, the United Kingdom, Singapore, and other countries, with an online presence spanning Europe, North America, and additional international markets.

Leveraging a design-led creative team, industry-leading supply chain capabilities, and advanced digital technologies, UR delivers fashion products characterized by an urban, international, diverse, and forward-looking aesthetic, with quality and sustainability embedded in its brand DNA.

The brand is committed to making high-quality, trend-forward fashion more accessible and aims to become a globally influential fashion brand.

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