Portfolio Companies

Brand Mission

HEYTEA was born in a small alley called Jiangbianli in China. In a shop of less than 30 square meters, HEYTEA devoted itself to creating products it genuinely loved — including its iconic Original Cheese Tea — and sharing them globally, thus sparking a new wave in the modern tea movement.
Starting from a humble alley in a small town, HEYTEA dreamed of doing something truly cool: beginning with inspiration, staying committed to quality ingredients, and giving ancient Eastern tea a fresh, modern spirit. Through everycup, HEYTEA aspires to bring a sense ofinspiration and zen to everyone.
By the end of 2024, HeyTea’s global footprint spanned 7 countries and 2 regions, with more than 70 stores operating in markets ranging from Singapore and South Korea to the UK and North America.