BA Capital
Language
Menu

Portfolio Companies

Portfolio Companies
Established in 2012, HEYTEA was born in a small alley called Jiangbianli in China, sparking a new wave in the modern tea movement.
HEYTEA

Brand Mission

Drive Quality, Spark Joy.
image

HEYTEA was born in a small alley called Jiangbianli in China. In a shop of less than 30 square meters, HEYTEA devoted itself to creating products it genuinely loved — including its iconic Original Cheese Tea — and sharing them globally, thus sparking a new wave in the modern tea movement.

Starting from a humble alley in a small town, HEYTEA dreamed of doing something truly cool: beginning with inspiration, staying committed to quality ingredients, and giving ancient Eastern tea a fresh, modern spirit. Through everycup, HEYTEA aspires to bring a sense ofinspiration and zen to everyone.

By the end of 2024, HeyTea’s global footprint spanned 7 countries and 2 regions, with more than 70 stores operating in markets ranging from Singapore and South Korea to the UK and North America.