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HEYTEA was born in a small alley called Jiangbianli in China. In a shop of less than 30 square meters, HEYTEA devoted itself to creating products it genuinely loved — including its iconic Original Cheese Tea — and sharing them globally, thus sparking a new wave in the modern tea movement.

Starting from a humble alley in a small town, HEYTEA dreamed of doing something truly cool: beginning with inspiration, staying committed to quality ingredients, and giving ancient Eastern tea a fresh, modern spirit. Through everycup, HEYTEA aspires to bring a sense ofinspiration and zen to everyone.

In 2024, HEYTEA had nearly 4,500 operating stores, with its user base continuing to grow. The brand now boasts over 150 million members, having gained more than 50 million new members throughout the year. As of August 2025, HEYTEA's global footprint extends to 28 cities outside its home market, with over 100 stores in regions and countries such as Singapore, the UK, Canada, Australia, Malaysia, the United States, South Korea, and Japan.