Leo Li (Founder of UR, a leading fast luxury fashion brand)
For fast fashion brands, supply chain capabilities are even more critical than for traditional brands—they must be flexible and lightning-fast. From the outset, UR set a clear strategy: Fashion UR, Tech UR. We have continuously pursued digitization, visualization, and intelligent systems.
In product planning, we use past data, future goals, and store and market dynamics for real-time smart adjustments. In design, we’ve built a material library based on garment components—collars, cuts, fabrics—to boost efficiency. With visual design and digital pattern-making, we ensure creative aesthetics are executed with precision.
By 2023, UR had over 400 stores nationwide. Through store-level analytics and intelligent product allocation, we’ve achieved tailored strategies and assortments for each store. When a particular item performs exceptionally well, our suppliers can complete preparations—processes, fabrics, and trims—within 4 hours, and full production in just 6 days.
Over the past five years, we've built a relatively advanced system in the industry, significantly improving launch frequency, energy efficiency, and fabric turnover. Reorder cycles have been dramatically shortened. I believe every company in the future will be a “tech” company, and every business must take technology and digitization seriously.