Kimi Ge (Founder of leading boutique coffee brand M Stand)
In my view, the first challenge for any new brand or store is to spark consumer interest and translate that into brand value. At M Stand, we’ve always emphasized “design”—our “one store, one design” philosophy sets us apart and defines our unique brand tone and value.
In recent years, M Stand has also been evolving. To build an influential brand, great products alone are not enough—we also focus on system development. This includes establishing internal management teams and processes, building scalable growth systems, and continuously optimizing both front- and back-end operations. These are the efforts behind the great products we deliver.
Beyond product and store innovation, we’re constantly experimenting. Over the past two years, we’ve launched T-shirts, hoodies, even tennis gear and hand soap. We’ve also organized small, high-quality offline lifestyle events like frisbee and cycling meetups. For our tennis collection, we created 2,000 limited gift boxes, which sold out in just two hours. This illustrates the value of strong content and creativity.